“Corporate gifts are a reflection of a company’s values, culture, and reputation.” – Anonymous
Corporate gifting has become an integral part of business culture in India, as companies look for ways to build relationships with their clients, employees, and partners. The trend in corporate gifting in India is evolving, with companies becoming more strategic and mindful in their gifting choices.
Here are some of the latest trends in corporate gifting in India:
Personalization: Companies are focusing on personalization to make their gifts stand out. Personalized gifts such as custom-engraved products, monogrammed items, and gifts with the company’s logo or message create a lasting impression and show the recipient that the company has put in extra effort to make the gift special.
Sustainability: With growing awareness about environmental issues, companies are looking for sustainable gifting options. Eco-friendly and sustainable gifts such as plants, biodegradable products, and recycled items are becoming popular.
Experiences: Instead of traditional material gifts, companies are opting for experiential gifts such as vouchers for spa treatments, adventure activities, and fine dining experiences. These gifts allow the recipient to create memories and have a unique experience.
Technology: The latest technology products such as smartphones, laptops, and tablets are always in demand. Companies are including these items in their gifting list to make a lasting impression on clients and employees.
Health and Wellness: With the ongoing pandemic, companies are focusing more on health and wellness gifts such as health supplements, gym memberships, and wellness packages.
Indian-themed gifts: Companies are incorporating Indian themes and elements in their gifts to showcase the country’s rich cultural heritage. Indian-themed gifts such as traditional artworks, handicrafts, and ethnic wear are becoming popular.
Digital gifting: With the increasing use of digital platforms, companies are exploring the option of digital gifting. This includes e-gift cards, digital vouchers, and virtual experiences.
In conclusion, corporate gifting in India is evolving, with companies becoming more strategic and mindful in their gifting choices.
Personalization, sustainability, experiences, technology, health and wellness, Indian-themed gifts, and digital gifting are some of the latest trends in corporate gifting in India.
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